On July 4, 2026, the 14th annual festival for BMW owners and fans will take place, supported by Auto.ru. For one day, the testing ground in the Yakhroma Park near Moscow will transform into a branch of Bavaria, where over 900 BMW cars will gather.
The BMW Car Festival – BIMMERDAYS x AUTO.RU – has been bringing together all enthusiasts of Bavarian cars in a festive format annually since 2013. BIMMERDAYS is a festival for every fan or owner of BMW or MINI cars of any model and year of manufacture. From retro to classic, iconic, modern, and even the most ordinary ones. Over so many years, the festival has become as eagerly anticipated for many as New Year's Eve.
The festival program will allow everyone to have a great weekend outdoors surrounded by friends and like-minded people. The headliner will be the band The Translators – a cover-banger group by Chuck and Shumansky, hosts of the "Morning Show" on Radio Maximum. In addition to musical accompaniment and communication with car enthusiasts, all participants and visitors can look forward to a full day of drift taxi, a spectacular burnout contest with cubic meters of tire smoke, DJ sets, and the selection and awarding of the best cars of the year. There will also be a children's zone with master classes, which will be interesting for the youngest participants, sports and board games, festival partner booths, BBQ areas, and a large food zone with various food trucks.
The final chord of the festival will be the drawing of a BMW car and other prizes among buyers of a certain ticket category. The organizers have already given away several cars: BMW Z3, BMW Z4, BMW E63, BMW E38, BMW E12, BMW E36, BMW E21, BMW E46 Compact. What will be at stake this year, everyone will see directly at the festival.
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