According to Manager Magazin, such a statement was made by a senior manager at Mercedes-Benz, acknowledging the lack of prospects for the expensive electric sports car on the market.
Mercedes-Benz is not in the best financial shape due to strategic management errors, namely overly high expectations for electric vehicles and their excessively revolutionary design. At the end of last year, Mercedes-Benz chief designer Gorden Wagener left the company, but the fruits of his creativity will continue to be reaped for about another two years, as the design of new models is approved at an early stage of their development. Not all Mercedes-Benz "electrics" have been failures — the new CLA, for example, is selling quite briskly, but if you look only at the top price segment, then yes — everything is bad.
Luxury car buyers today are decisively turning away from "electrics," and neither high gasoline prices nor calls for environmental awareness can convince them otherwise. The so-called cream of society now demands traditional automotive values from manufacturers — roaring internal combustion engines (preferably naturally aspirated), analog gauges, physical switches, and natural driving sensations. The new Mercedes-AMG GT 4-Door Coupe has none of this, so it's no surprise that even within the company, its success is doubted.
Manager Magazin reports that there are disagreements within the Mercedes-Benz board of directors over whether the electric Mercedes-AMG GT 4-Door Coupe should have been put into production or whether it should have been abandoned despite its high level of readiness. One executive directly stated that "this car should never have seen the light of day," but so much money and effort had been invested that they decided to see it through to the end.
The premiere of the electric Mercedes-AMG GT 4-Door Coupe took place in May of this year in Los Angeles and was somewhat desperately lavish, with city streets closed off, a rock concert, fireworks, and a pool of guests from show business. Brad Pitt also appeared at the event, agreeing (for a substantial fee, presumably) to become the face of the new Mercedes-AMG GT 4-Door Coupe.
The first fully original electric vehicle from Mercedes-AMG was announced back in 2021, its prologue was the Vision AMG concept in 2022, and in 2025 the Mercedes-AMG GT XX prototype was presented. Note that the prototype had a much more interesting and balanced design than the production Mercedes-AMG GT 4-Door Coupe — one can only wonder how that turned out.
Reviews of the design of the new Mercedes-AMG GT 4-Door Coupe online are mostly uncomplimentary, though not as terrible as those for the Ferrari Luce. The touchscreen interior of the Mercedes-AMG electric liftback also failed to generate enthusiasm from the public — "how much longer are you going to feed us these screens, just stop already." It is already known that future Mercedes-Benz models will have more physical buttons.
The technical specifications of the Mercedes-AMG GT 4-Door Coupe seem mediocre compared to top-tier "Chinese" models: the three-motor powertrain on the GT 55 version delivers 816 hp, and on the GT 63 version — 1,169 hp. The GT 55 version accelerates to 100 km/h in 2.8 seconds, the GT 63 version in 2.4 seconds, with the top speed limited to 300 km/h in both cases. For the driver's emotional engagement, a gasoline V8 roar generator and a gear shift simulator are provided, but such "gimmicks" today inspire few and serve only as additional fodder for sarcastic comments.
In Germany, the Mercedes-AMG GT 55 4-Door Coupe starts at €154,700, and the Mercedes-AMG GT 63 4-Door Coupe at €196,350.
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