Full-cycle production of the crossover has been established at the plant in Shushary (St. Petersburg), which is now owned by the Russian holding company "AGR".
The name Jeland was given to the brand, whose emergence became one of the joint projects of the "AGR" holding and the Chinese company Defetoo. Recall that the official launch of the brand became known in early February 2026, and its debut model was the Jeland J6 crossover, which entered the Russian market a couple of weeks ago. As previously reported, the second model of the new "local" brand will be the mid-size crossover Jeland J7.
The new model was announced last week, with prices and trim levels revealed shortly after, and now the company reports the start of serial production of the Jeland J7 using full-cycle technology (including welding, painting, and assembly). Production has been established at the facilities of the plant in Shushary (St. Petersburg): this enterprise was previously owned by the American concern GM, then by the Korean company Hyundai, and is now owned by the Russian holding "AGR".
The company noted that the Jeland J7 is prepared for Russian road and climatic conditions. The underbody and hidden body cavities are treated with wax and receive additional layers of anti-corrosion materials, including anti-gravel and noise protection. The model also comes with a full winter package, including heated front seats and rear seats, heated steering wheel, as well as heated windshield and washer nozzles.
As Kolesa.ru previously reported, the new mid-size crossover for the Russian Federation is a "twin" of the current Jaecoo J7 crossover (the brand is part of the portfolio of the Chinese corporation Chery). Recall that this SUV entered the Russian market at the very end of last year and is still available for purchase.
Sales of the Jeland J7 on the Russian auto market will begin soon, with the new model offered in two trims – Comfort and Prestige. The starting version has a recommended retail price of 2,849,000 rubles. Under the hood of this crossover is a 150-horsepower 1.6-liter turbo engine, paired with a seven-speed dual-clutch robot transmission. The drive is front-wheel, and it takes 9.7 seconds to accelerate from 0 to 100 km/h.
The Jeland J7 in the Prestige trim can be offered with the same "filling" (at a price starting from 3,049,000 rubles), as well as with all-wheel drive and a boosted 1.6-liter engine. Its maximum output is increased to 186 hp, while the torque is the same for all versions – 275 Nm. This SUV takes 9 seconds to accelerate from 0 to 100 km/h. Its recommended retail price is 3,349,000 rubles.
The equipment list for the Jeland J7 includes: 18-inch alloy wheels, up to six airbags, a 540° panoramic view system, an ADAS driver assistance suite including adaptive cruise control, lane-keeping assist, blind-spot monitoring, and a traffic jam assistant. The model also features: dual-zone climate control, an infotainment system with a vertical 13.2-inch tablet and voice control, Sony audio with eight speakers, a head-up display, and a wireless smartphone charging device (power – 50 W).
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