A new SUV from a German brand, designed for the American market, has become noticeably more expensive with its recent generational change.
Volkswagen introduced its crossover called the Atlas, based on the modular MQB platform, in 2016. After a series of teasers and official "spy" shots of camouflaged prototypes, the company fully unveiled the second-generation Atlas last spring. As a reminder, the model received the exterior and interior from its Chinese "twin," the Teramont, along with an upgraded "inner workings." Now, the American office has published the price list for the new model.
Live sales of the next-generation Volkswagen Atlas will begin in the American market in the fall of 2026. As it turns out, the crossover has become significantly more expensive with the generational change. The starting trim in the US now costs at least $41,610 (equivalent to approximately 3.26 million rubles at the current exchange rate), and the delivery fee has increased to $1,525, so the total increase amounts to $2,350 (about 184,000 rubles).
For this price, the VW Atlas comes with richer equipment: the base SE trim includes 18-inch alloy wheels, LED lighting, keyless entry, a power tailgate, and a parking assistant. The interior is upholstered in artificial leather, features wood trim, a heated steering wheel wrapped in genuine leather, and the front seats are heated and ventilated.
Even the base version of the model comes with a 10.25-inch virtual instrument cluster and a 12.9-inch touchscreen for the infotainment system. The second-generation Volkswagen Atlas also features three-zone climate control, a wireless charging pad for two smartphones, and a nine-speaker audio system.
Next up is the SE w/Technology trim, priced at $45,610 (about 3.57 million rubles) excluding delivery costs. This VW Atlas comes with 20-inch wheels, remote start functionality, illuminated door handle areas, and glowing brand logos on the front and rear. The vehicle is also equipped with a tow hitch, allowing it to tow a trailer weighing up to 2,268 kg. It features a 15-inch multimedia touchscreen and an interior mirror with HomeLink functionality.
The Volkswagen Atlas SEL R-Line in the US costs at least $52,110 (about 4.08 million rubles). This model features a darkened grille, sport bumpers, body-colored side sills, R-Line wheels, and silver roof rails. The equipment list includes: heated windshield washer nozzles, a panoramic sunroof, unique interior ambient lighting, leather seat upholstery, and heated and ventilated second-row seats.
The price of the top-tier SEL Premium R-Line trim is $56,610 (about 4.44 million rubles). It comes with 21-inch wheels, power-folding exterior mirrors with brand logo projectors, special interior trim, massaging front seats, and a Harman Kardon audio system with 14 speakers and a subwoofer.
All trims are powered by a 2.0-liter turbocharged four-cylinder engine from the EA888 series, with a maximum output of 286 hp and a torque of 350 Nm. This engine is paired with a classic eight-speed automatic transmission, with either front-wheel drive or all-wheel drive. Production of the new model is set up at the plant in Chattanooga, Tennessee.
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