Over the past few years, the Russian automotive market has changed beyond recognition. Along with it, perceptions of what a modern premium car should be have also shifted. Today, buyers are increasingly interested in future technologies, comfort levels, and the greater range of features they get for their money.
Unsurprisingly, it is precisely this approach that has allowed Voyah to take first place in the premium segment among all car brands – both those officially represented in Russia and those imported via parallel imports. And the new model called Sport+, which has become the most technologically advanced version of the Free crossover, perfectly demonstrates why the brand has earned the status of the No. 1 automotive premium brand in Russia.
Until quite recently, any discussion about a premium car inevitably revolved around a few well-known brands. However, the market is changing faster than perceptions of it. The status of the No. 1 automotive premium brand is explained not only by market indicators but also by the fact that modern premium is increasingly defined not by a century-old brand history, but by the combination of technology, comfort, and user experience that the owner receives.
The Sport+ is the most striking and advanced version of the brand's flagship crossover. At first glance, it differs little from the already familiar Free, but it is precisely such cars that best explain why perceptions of the premium segment have changed today.
The appearance of the Sport+ has evolved carefully and without unnecessary fanfare. The crossover retains its recognizable proportions, narrow radiator grille, and expressive lighting, but has acquired new details. The front brake calipers are painted red, and additional body color options have appeared, including a rich "Burgundy" and an elegant "Pearl White" with a pearlescent hue.
At the same time, the designers avoided the temptation to turn the car into yet another exhibit in a "who can draw the most aggressive crossover" contest. The Free Sport+ looks restrained and solid – exactly as a modern premium car should look.
The interior of the Free has long been one of the most recognizable features of the model, and in the Sport+ it still makes an impression. The central place is occupied by the signature rising panel with three 12.3-inch screens. After starting the car, the displays rise smoothly, turning an ordinary trip into a real technological show.
The trim uses the highest quality soft eco-leather, practically indistinguishable from natural leather, Alcantara, and high-quality plastic. Buyers have three interior design options available: black, light gray, and ivory. However, the main advantage of the cabin lies not only in the materials. The Free Sport+ offers a level of equipment that, just a few years ago, was considered a privilege of cars in a significantly higher price segment.
The crossover boasts a panoramic roof with a sunroof and electric sunshade, multi-color ambient lighting, multi-zone climate control, heated, ventilated, and massaging seats. The front seats are equipped with electric adjustments and memory settings, while acoustic comfort is ensured by double-glazed windows and thoughtful sound insulation.
The set of electronic assistants deserves special attention. The driver has at their disposal adaptive cruise control, lane-keeping and collision avoidance systems, a surround-view camera, automatic parking function, blind-spot monitoring, and a whole range of assistants that work discreetly in the background. The car supports remote control via the Russian Voyah mobile app, and many functions can be updated over the air.
However, the flagship status of the Sport+ version is determined not only by its equipment level. The main innovation is the upgraded hybrid powertrain. The power of the rear electric motor has increased to 292 hp, and the total system output has reached 510 hp. The powertrain also includes a 1.5-liter gasoline turbo engine producing 150 hp, operating as a generator, and a 218-hp front electric motor.
Even on paper, such figures look impressive, but the car's character is even more surprising. Acceleration to 100 km/h takes just 4.8 seconds, but the Free Sport+ does not try to turn every trip into a demonstration of the powertrain's capabilities. On the contrary, all this power works primarily for comfort. Electric torque is available instantly: without delays, gear changes, or waiting for the engine to reach the required RPMs.
The engineers managed to preserve another important quality of the model – a successful balance between comfort and handling. The air suspension confidently handles bumps, smooths out joints, and does not force passengers to count every patch on the asphalt. At the same time, the crossover remains composed and predictable in corners. All-wheel drive effectively realizes the powertrain's potential, and a slight rear-axle bias makes the car's reactions more lively.
It is also important that the Sport+ does not try to seem sportier than it actually is. Many modern cars try to artificially weight the steering wheel and imitate the sound of a powerful engine, turning the drive into a bit of a show. Voyah takes a different path: Sport mode does make the responses sharper, but does not change the car's character. It simply becomes faster – and that turns out to be quite enough.
The hybrid architecture allows combining impressive dynamics with practicality. The traction battery capacity is 43 kWh, the electric-only range reaches 175 kilometers, and the total driving range exceeds one thousand kilometers. For the owner, this means the ability to enjoy the benefits of an electric vehicle on daily routes without worrying about finding a charging station during long trips.
The status of the No. 1 automotive premium brand is not built on a single successful solution or a set of loud specifications. In Voyah's case, it is about a combination of qualities that are rarely found in one car simultaneously: a powerful hybrid powertrain, thoughtful equipment, a high level of comfort, and modern technologies.
It is precisely this approach that allowed Voyah, based on the results of the first half of 2026, to take first place in the premium segment among all cars – both those officially represented in Russia and those imported via parallel imports. Over six months, 7,810 models were sold – almost three times more than a year earlier. Moreover, based on June results, the brand has been leading the premium segment of the Russian car market for the third consecutive month.
Incidentally, all Voyah models sold through the official dealer network come with a warranty of five years or 100,000 kilometers. In addition, the full range of services under the "Voyah – Roadside Assistance" program is available, including emergency technical roadside assistance and towing to the nearest brand dealer center in the event of an accident or any other unforeseen circumstances.
The Voyah Free Sport+ crossover is offered in a single, fully equipped trim level. Buyers are eligible for a discount under the state support program of up to 925,000 rubles, but not exceeding 35% of the car's cost. Thus, the price of the model, taking into account current support programs and special offers, starts from 5,100,000 rubles.
It is the Free Sport+ version that clearly demonstrates what a premium car can be today: fast, technologically advanced, and convenient not only in advertising brochures but also in everyday life. And this can easily be verified in person by visiting the showroom of the official Voyah brand dealer – the company Major. The company's staff will arrange a test drive and answer any questions about the new model.
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